GoldieBlox - The Engineering Toy For Girls

Debbie Sterling, who received an engineering degree in Product Design from Stanford in 2005, wants to change the way young girls think about engineering. She herself had thought negatively of engineering until she was a senior in high school.

By introducing concepts of problem solving, logic, and spatial reasoning into a toy geared specifically for girls, Sterling hopes to encourage young girls to aspire to become engineers. Intended for girls ages 5-9, GoldieBlox, Sterling's name for her ingenious new toy, is based on hundreds of hours of research and testing on real children. The design of GoldieBlox is quite simple. It features a pegged board, rotating axles, blocks, a crank, and ribbons. By reading along with a book, young girls can construct challenges and learn how to solve those challenges using the skills they learn from the books.